The profession of designer today is popular and in demand. Specialists in this field make sure that our phones, cars, furniture and household items are not only functional, but also aesthetically pleasing. This is because a person is attracted by the craving for the beautiful, the lack of which is especially felt in everyday life from the beginning of the “conveyor era”. The British pre-Raphaelite artist William Morris, the first designer in history, sought to fill everyday life with beauty and restore a sense of harmony with nature, from which people were so distant.
The basis of Morris’s aesthetic views was the ideas of the famous art critic John Ruskin, who believed that the subject environment of a society testifies to its moral state, and beauty manifests itself in fidelity to nature. Continue reading