Where to sell paintings: tips for a novice artist. Part 1
So, you are an aspiring artist and decided to monetize your talent. But your work is not yet familiar to either collectors or the general public, so cooperation with large galleries is postponed until better times. However, do not worry: many subsequently famous artists at the beginning of their careers suffered from a lack of orders and sales, but this did not stop them. Do not be afraid of difficulties and remember that the great begins with the small!
Part 1 – INTERNET
Vincent Van Gogh, “Red Vineyards in Arles,” 1888. According to a common myth, during the life of the artist, only this painting was sold. In fact, the sale of fourteen works has been established for certain. But Van Gogh did not have internet!
There are two ways to sell your work on the Internet: independently and on intermediary sites. For a beginner artist, we recommend first of all to pay attention to creative online trading platforms. On the Internet there are many sites with the ability to create your own store. But note that a commission is charged on each sale. Its dimensions may vary and depend on the popularity of the site. What are the advantages? Search engines give the pages of trading floors first in the list, so that the circle of your potential customers and customers expands significantly.
The second way – posting works in online galleries such as our site masterkrasok.ru. Here you can create your profile for free, post images and receive feedback, as well as find useful information by reading articles. Here’s how now, for example.
Every day we select one picture for placement on the main page of the site, where all visitors will see it. Register, and maybe tomorrow you will be lucky!
The next step is to create a personal website. A business card site can be made independently in any designer and placed on a free hosting, but attendance will be low. A full-fledged website dedicated to your work is better to order from professionals and pay for its promotion. This option is more suitable for those who have already come to commercial success. Tip: do not expect that large investments in a personal website at the first stage of the creative path will greatly affect sales. While your name is not known to anyone – it is better not to take risks and choose more affordable ways to express yourself.
Francois Boucher, “The Artist in the Studio” (self-portrait), 1720
By the way, about the promotion: do not neglect social networks! Carefully fill out your pages on Facebook and Vkontakte, create groups and fill them with interesting content, open a store on Instagram. Pay special attention to the quality of images and the style of profiles as a whole – sloppy, irregularly updated pages will not interest investors and art dealers, and the buyer can be pushed away. You will mainly communicate with collectors, gallery owners and customers through social networks, so describe your creative path in the profile information, share links to exhibitions in which you participate, accompany the text with laid out works, respond to comments. So you will gradually gather your audience, which will timely learn about your creative news and respond to them, and this is very important for a novice artist!
Salvador Dali with his painting “Soft Self-Portrait with Fried Bacon”, 1954.
Another popular way to sell your work over the Internet is to post ads on Avito. Indeed, for a novice artist seeking to make money, this option may seem the most attractive. However, it is worth considering that this is not a professional platform – at a high cost, most likely, they simply won’t get anything. In addition, art lovers do not go to this site in order to admire the paintings, chat and find new interesting authors, so it will not work to find their audience. Conclusion: Avito and similar sites – this is a purely commercial distribution channel, and with low profit, so you should not be limited to them.
Giovanni Boldini, The Expert, 1870
In conclusion, we note that online sales have advantageous differences from collaboration with galleries. By publishing images of your work on the Internet, you take no risk, because the originals are stored with you and are always available, which is convenient. You can also use photographs of works already sold or posted on other sites for an online portfolio. According to them, the customer or buyer will have a more complete picture of your work than several paintings in the gallery. But remember that the image never exactly matches the original, so you should upload only high-quality scans or photos that are as close as possible to reality. Important: be sure to protect the images with a watermark, otherwise they may be reproduced